Case study · Template
[Client Name]
[One-line summary of the result — e.g. "How a [industry] brand turned a flat-lining ad account into a predictable revenue engine."]
+0%
[Revenue growth]
0x
[Return on ad spend]
−0%
[Cost per acquisition]
0
[Qualified leads / mo]
01 — Challenge
The challenge
[Describe the situation the client came in with. What wasn't working, and what was it costing them? Keep this concrete — the more specific the starting point, the more credible the result.]
[Add a second paragraph on the underlying cause you diagnosed — e.g. spend with no strategy, tracking that couldn't be trusted, or a funnel with a clear leak.]
02 — Approach
The approach
[Summarise the strategy in one or two sentences, framed through the 6W framework.]
- Who & Where — [the audience and channels you prioritised].
- Why & What — [the positioning and offer you sharpened].
- When — [the funnel and timing changes you made].
- Win — [how it all came together into a repeatable system].
03 — Results
The results
[Lead with the headline outcome. Then show the trajectory.]
[Metric] over [period]
"[Client testimonial goes here — one or two sentences in the client's own voice about working with Silience and the outcome they saw.]"
[Client name][Role, Company]
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