AI search helps fintech company grow in multiple countries

The challenge

Barely visible in search, averaging position 26. The company had no brand visibility for generic, industry-related terms in the payments and financial technology space. They had brand-led products packaged as part of their proprietary technology, but without the visibility to potential customers who weren't aware of the brand or their solutions, they weren't visible to customers around the world.

The approach

We focused on the technical SEO foundation of their website to expose the brand to potential customers who were starting their journey and unaware of specific products or solutions. We took a global approach as the brand operated around the world with offices in multiple countries spread far and wide. AI search also became a key pillar of our approach due to the rate of AI adoption in a technologically native industry.

We played a key role in helping redesign the information architecture of the site to be SEO and AI search friendly, while also improving the customer journey to leverage their lead magnets through automated processes, streamlining their internal workflow and improving their client response time.

The results

Between March and October 2025, monthly search clicks grew by nearly 5-fold with impressions rising by more than 10x. Average Google ranking improved from position 26 to inside the top 10 across their main target geographies.

Total traffic doubled during 2025 with SEO driving the growth, while there was no lead tracking in place previously, to SEO driving over 70 qualified leads in 12 months.

The company went from getting 0 traffic from AI platforms to getting more than 50 visits per month consistently from multiple platforms.