by Silience Digital | Sep 1, 2026 | Strategy
WORKING WITH AN AGENCYMost agency work goes wrong before it startsA good brief costs twenty minutes. Here is what actually needs to be in one, and why leaving it vague ends up costing you twice.Silience Digital · 7 min readThe short versionA vague brief does not...
by Silience Digital | Aug 26, 2026 | Uncategorized
Marketing budget wasteWhere your marketing budget is actually being wasted and how to fix itIt's rarely the channel that's wrong. It's that nobody ever decided what the channel was meant to achieve. Here's what we see going wrong in real accounts, and what fixing it...
by Silience Digital | Aug 24, 2026 | SEO, Strategy
GETTING STARTED WITH SEO The most common SEO mistakes South African businesses make when they're starting out Five mistakes we see on almost every new account, and exactly what to check before you blame the keywords. Silience Digital · 6 min read The short version...
by Silience Digital | Aug 18, 2026 | Strategy
VIRALITY VS. CONSISTENCYWhy Consistency Beats Virality in Digital MarketingWhy chasing a viral moment is the closest thing to a plan that isn't a plan, and what a consistent marketing strategy compounds instead.Silience Digital · 6 min readSomebody in your...
by Silience Digital | Aug 4, 2026 | Measurement
What Does Good Digital Marketing Reporting Actually Look Like? Every month, thousands of South African business owners receive a marketing report. Most of them look something like this: a PDF with a lot of bar charts, some percentage changes, and a few lines about...
by Silience Digital | Jul 24, 2026 | SEO
How to Choose an SEO Agency in South Africa Now That Google Has AI Overviews AI Overviews are already answering a growing share of searches before anyone clicks a blue link. Here’s what that changes about hiring an SEO agency in 2026. Quick answer Google’s...
by Silience Digital | Jul 23, 2026 | Measurement, SEO
Search Console Update Search Console now lets you add social accounts — no website required Google quietly gave Search Console its biggest shake-up in years: you can now add Instagram, TikTok, X and YouTube as properties. We tested the full setup on all four — here’s...
by Silience Digital | Jul 23, 2026 | AI, SEO
Search & AI Visibility SEO vs AEO vs GEO: what’s actually different — and what isn’t Three acronyms, a lot of hype, and a fair amount of nonsense being sold as strategy. Here’s the honest breakdown of how search optimisation, answer engines and generative AI actually...
by Silience Digital | Jul 21, 2026 | AI
GEO AI Search Visibility How to rank on ChatGPT and AI search More of your customers are asking ChatGPT, Gemini and Google’s AI answers to recommend a business — and never seeing a list of links. Here is how to make sure yours is the one they get pointed to....
by Silience Digital | Mar 30, 2026 | AI
Digital Marketing Insights Is Your Website Ready for the Age of AI Agents? AI tools are no longer just reading the internet. They are starting to take action on it. Here is what that means for your business and what you should do about it right now. Silience Digital...
