Global HR & Payroll Leader uses SEO as foundation for new market launch
How a global HR and payroll software provider built its digital presence in Australia on an SEO foundation from day one.
The challenge
A major global player in the HR & Payroll software space launched in Australia and needed to build a digital presence in the region.
The approach
We guided them on how to structure their approach from how to structure the information architecture on the new site, defined a long-term SEO strategy, and guided them on a Go-To Market strategy.
The launch project was a 6 month project largely centered around helping them build out the strategy and go-to market plan with an investment in an SEO foundation to drive long-term growth after this once-off launch project and investment.
The results
Results across the tracked, non-brand keyword set:
- 163 keywords tracked, excluding brand
- 28 #1 rankings achieved
- 19 top 10 keywords
- 90 keywords ranking within top 30
- 22 keywords not ranking
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